Broadway Tavern Customer Satisfaction :: Marketing Management

Table of ContentsAbstract4CHAPTER1.5Description of the Problem..5Statement of mapping..5Setting of the Problem.5 annals and Background of the Problem6Scope of the Project.7Importance of the Project7CHAPTER 28Literature Review..8CHAPTER 310 inquiry Strategy and Data Collection Plan10Summary of Chapter 1 and 2.10Research Strategy10Data Collection Plan11CHAPTER 414Result, Conclusion, and Recommendation..14Summary of Chapter 1,2, and 3...14Summary of Results...14Conclusions.15Recommendation...15References...16Appendix A - Survey Instrument17AbstractCustomer gladness is a crucial part of a successful clientele and can make or break a business. Customer satisfaction in the tavern business is an important element, if you do not meet the needs of your customers they will gladly go to another tavern or bar. The tavern business is temporary whereas when times are good, people are going to party and deglutition. On the other hand, when times are bad, people are going to drink go forth o f anger or depression. So providing great customer portion is a must. A tavern isnt like the power company where you only wealthy person whizz choice there are numerous bars to choose from.The purpose of this project is to see if the customers who patronize the Broadway Tavern are satisfied with the customer service which they receive.In my research strategy in completing my project had one primary objective, my customers such as gender, age, and martial status. The secondary objective was to find pop out if my customers needs are satisfied. The results of the surveys that my customers at the Broadway Tavern completed show that they are satisfied with the overall service that they receive.Chapter 1Description of the ProblemStatement of Purpose Customer Satisfaction is a crucial part of a successful business and can make or break the business. Customer satisfaction in the tavern business is an important element, if you do not meet the needs of your customers they will gladly go t o another tavern or bar. The tavern business is unpredictable whereas when times are good, people are going to party and drink. On the other hand, when times are bad, people are going to drink out of anger or depression. So providing great customer service is a must. A tavern isnt like the power company where you only have one choice there are numerous bars to choose from.The purpose of this project is to see if the customers who patronize the Broadway Tavern are satisfied with the customer service that they receive.Setting of the Problem In the Centralia vicinity (Centralia, Wamac, and Central City) within one town and two villages there are approximately twenty distinguishable taverns or bars.